How Accertify enables a social commerce solutions provider to help
e-retailers give buyers confidence in the authenticity of online reviews,
which are the bedrock of influence in purchasing decisions – on or offline.
The business challenge that moved Bazaarvoice to engage Accertify was the need to take
a more proactive risk based strategic approach to identifying fraudulently submitted user
generated content. The potential exists for unscrupulous brands to post fake content promoting
their offerings or demoting their competitors products or services on the Bazaarvoice client’s
web site via a ratings and review system. The phony content then can damage the brand in the
consumer’s eyes and hurt the potential sale the client would have gained if the content had not
existed. To Bazaarvoice’s clients, social content is their currency.
Bazaarvoice chose the Accertify Fraud Management solution. “We wanted to automate a
proactive, systemic fraud management solution for universal visibility across all our clients,” says
Houlihan. As a Platinum member of the Merchant Risk Council, Houlihan was already familiar with
functionality of Accertify and competitive offerings. “Our selection of Accertify was straightforward
because it was the superior solution,” he says. Deployment took less than a month. The system
begins analysis of content submitted by utilizing device identification system by Iovation. Data
then enters the SaaS-based Accertify solution, which applies dozens of policy-based analytics to
determine authenticity. The fraud vetting process provides Bazaarvoice with the same analytical
rigor used by retailers and financial institutions – with the same effective results.