MyLife.com Selects Accertify for Online Fraud Prevention

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Chicago - August 10, 2009 --

Accertify www.accertify.com, a leading provider of online fraud prevention solutions to e-commerce businesses, today announced that its Interceptas platform has been chosen by MyLife.com™, the Web's single best source for people search.

“As the demand for MyLife.com’s comprehensive people search platform continues to expand, our goal is to provide the best possible experience to the growing number of customers who use MyLife.com to find people and stay connected,” said Rachel Glaser, MyLife.com’s COO and CFO.  “Accertify’s Interceptas provides the flexibility and functionality needed for MyLife.com to effectively address online fraud.  Interceptas will strengthen MyLife.com’s fraud prevention capabilities, help the organization continue to scale operations, and service existing members and the millions of new customers using MyLife.com each month.”

Interceptas provides a single platform integrating all of the best-practice tools and key components required by online businesses that want to prevent fraud and enhance customer service in a cost-effective fashion.  Interceptas integrates more data into the fraud-fighting process for improved screening success and can be used to address a variety of fraud-related, data management challenges across the enterprise.  Its automated workflow features streamline prevention processes while reducing manual efforts.   

 “We’re excited about adding such a dynamic company as MyLife.com to Accertify’s growing list of social media clients,” said Jeff Liesendahl, CEO of Accertify.  “We look forward to supporting MyLife.com’s continued growth and helping the company meet its fraud prevention goals.” 

 

About Accertify

Accertify®, Inc. is a leader in developing fraud prevention tools and strategies from the perspective of online merchants. That focus led to the development of Interceptas® which applies state of the art automation to every step in the merchant's process of managing fraud exposure. Accertify exemplifies a constant commitment to maintaining the best in fraud prevention strategies, and its management team combines complementary skills from fraud management, business software development, accounting and legal to assure that its customers receive the most comprehensive, cost-effective solution to fraud available. For more information, please visit www.accertify.com.

 

About MyLife.com

 With its proprietary people search technology and access to hundreds of millions of profiles from across the web, MyLife.com is the single best source for finding anyone and following updates for both personal and professional contacts, wherever they go. MyLife.com has more than 50 million members and is growing at a rate of more than 2 million new members per month. The new company was founded by entrepreneur Jeffrey Tinsley, former CEO of GreatDomains.com and Reunion.com. To build on and expand its proven revenue generating model, MyLife.com has received $25 million in funding from Oak Investment Partners. For more information, please visit http://www.mylife.com.