Accertify Profile Builder: Customer Loyalty Use Case

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Learn how to help increase customer loyalty by using Accertify Profile Builder to identify real-time spend metrics and purchase habits.

A commercial airline uses rule sets to create thresholds to identify suspicious activity, such as last-minute bookings and high risk city pairs, in order to detect fraudulent bookings. But, what about the majority of bookings that aren’t fraudulent? This same powerful logic can be used as an opportunity to identify and incent a legitimate customer’s activity.