Accertify and Quova Partner to Protect Online Merchants From Credit Card Fraud
Accertify's Interceptas® Solution Integrates Quova's IP Geolocation Information to Significantly Reduce Risk of Cyber Theft
MOUNTAIN VIEW, CA and CHICAGO, IL--(Marketwire - December 18, 2007) - Quova, Inc., the leading worldwide provider of Internet geolocation data and services, today announced a strategic partnership with Accertify, a provider of leading-edge credit card fraud prevention solutions to online merchants, to help e-commerce sites more aggressively fight fraud.
Under the partnership, Accertify® has integrated Quova's IP geolocation information into its Interceptas® solution. Interceptas is the first integrated platform designed from the merchant's perspective for combating card-not-present fraud, enabling the complete fraud prevention process to be managed with one comprehensive and highly flexible solution.
Quova's IP geolocation data allows Interceptas to instantly identify where and how a merchant's Web visitors are accessing its Web site. Interceptas? evaluates the geographic and networking information provided by Quova to assist in the identification of suspicious transactions. This type of risk assessment helps merchants reduce their cost of fraud by improving detection rates, resulting in fewer credit card chargebacks and false positives.
"The typical e-commerce company today is utilizing an increasing variety of anti-fraud tools. However, the problem is these separate, 'point' solutions weren't designed to interact with and support one another, creating inefficiencies and cracks for fraudsters to slip through," said Jeff Liesendahl, CEO, Accertify. "Accertify has eliminated the gaps and strengthened the fraud-fighting process by integrating Quova and other best-of-breed tools into Interceptas. The result for merchants is less fraud, more productive fraud analysts and a reduced overall cost of fraud."
"Through our years of experience, we know that the task of identifying fraudulent online transactions is a constant effort," said Marie Alexander, CEO, Quova. "That is why we are pleased to partner with Accertify, an innovator in combating card-not-present fraud solutions. Together we can create solutions across the marketplace that help merchants secure their businesses and prevent cyber theft."
About Quova, Inc.
Accertify, Inc. is the first company to focus on developing fraud prevention tools and strategies from the perspective of merchants that accept 'card not present' transactions. That focus led to the development of Interceptas® which applies state of the art automation to every step in the merchant's process of managing credit card fraud exposure. Accertify exemplifies a constant commitment to maintaining the best in fraud prevention strategies, and its management team combines complementary skills from fraud management, business software development, accounting and legal to assure that its customers receive the most comprehensive, cost-effective solution to credit card fraud available.