Accertify® Poised to Lead Credit Card Fraud Prevention Industry
Chicago, IL - June 28, 2007
Accertify, LLC unveiled its new website today, which provides potential customers a wealth of information about Accertify, its products, services and management team. "Launching the new website is the kick-off for Accertify to ramp up its marketing activities," said Chief Marketing Officer Michael Long. "While we continue our discussions with targeted clients, the new website provides a resource for our broader marketing plan."
Accertify was founded by an executive team that previously worked together to solve the credit card fraud challenge for Orbitz, the online travel agent. Its core application, Interceptas®, was developed specifically with the merchant in mind. It uses automation to identify suspect transactions, prioritize and manage manual verification, and support related business functions such as chargeback accounting or fraud analyst performance. It is designed to be easy to use, to integrate with existing applications or new technologies, and to allow fraud managers to manage the application without calling on their IT departments.
"By focusing on the merchant's entire process of managing fraud prevention, Accertify can improve fraud detection results and simplify administration at the same time." added Jeff Liesendahl, CEO of Accertify.
"We know from our own experience that Interceptas sets the industry standard for a single, integrated solution to credit card fraud."
Accertify, Inc. is the first company to focus on developing fraud prevention tools and strategies from the perspective of merchants that accept 'card not present' transactions. That focus led to the development of Interceptas®, which applies state of the art automation to every step in the merchant's process of managing credit card fraud exposure. Accertify exemplifies a constant commitment to maintaining the best in fraud prevention strategies, and its management team combines complementary skills from fraud management, business software development, accounting and legal to assure that its customers receive the most comprehensive, cost-effective solution to credit card fraud available.