Accertify to Demonstrate Effective Fraud Fighting at the ATA Audit Conference
Chicago - April 6, 2009
Accertify, a provider of leading-edge credit card fraud prevention solutions to airlines and other online merchants, will be featured as a speaker at the Air Transport Association's Audit Conference in Las Vegas on April 8 and 9. The event is sponsored by the ATA's Audit Panel.
Michael Long, Accertify's Chief Product Strategist and an expert in card-not-present fraud prevention, will discuss effective fraud-fighting in a presentation entitled "Combating Airline CNP Fraud: Prevention Techniques, Best Practices and Platform Demonstration."
Fraudulent use of credit cards online is a key challenge costing the airline industry more than $1 billion annually in lost revenues. The issue is a growing concern as fraudsters become more sophisticated and aggressive in their schemes, and because carriers rely on the Internet for a growing percentage of ticket sales.
Mr. Long is a recognized expert on card-not-present fraud. He is a frequent speaker on the subject and has addressed the issues faced by carriers at a variety of global airline industry events organized by the International Air Transport Association, Airlines Reporting Corp., ATA and Computerized Airline Sales and Marketing Association. With nearly 20 years experience in accounting, fraud investigation and fraud prevention, he understands the issues facing airlines in combating CNP fraud. Accertify's founders developed an integrated technology solution that significantly reduced fraud losses and related operating costs at the major travel website, Orbitz.
As Chief Product Strategist, Mr. Long is responsible for all of Accertify's product strategy and execution including customer support and consulting services.
Accertify®, Inc. is the first company to focus on developing fraud prevention tools and strategies from the perspective of merchants that accept 'card not present' transactions. That focus led to the development of Interceptas® which applies state of the art automation to every step in the merchant's process of managing credit card fraud exposure. Accertify® exemplifies a constant commitment to maintaining the best in fraud prevention strategies, and its management team combines complementary skills from fraud management, business software development, accounting and legal to assure that its customers receive the most comprehensive, cost-effective solution to credit card fraud available.