Simplexity Selects Accertify for Online Fraud Prevention


Chicago  - May 19, 2009 

 Simplexity Selects Accertify for Online Fraud Prevention; Leading wireless seller to implement Interceptas platform.

Accertify, a provider of leading-edge, credit card fraud prevention solutions, today announced that Simplexity, America’s leading online seller of wireless services and products, has chosen Accertify’s Interceptas platform for preventing online credit card fraud.  Built by fraud prevention experts, Interceptas provides merchants with a workbench that incorporates all the features and services required to effectively combat card-not-present fraud. 

Offering a flexible data-management foundation, Interceptas can be quickly implemented, easily customized and empowers end-users to take control of their fraud prevention efforts. No other fraud solution platform gives its users greater control or offers the same level of flexibility. 

Through an expansive marketing network that includes thousands of private labeled websites and affiliate programs, Simplexity sells wireless services and devices through websites that it creates and manages for some of the most recognized brands in the world, online businesses, affinity organizations and national retailers, such as, as well as through its own branded websites, including  Simplexity’s proprietary e-commerce platform integrates merchandising, provisioning, procurement, customer care, fulfillment and billing operations into a single state-of-the-art system for selling and activating wireless services and devices.  

“To be America’s trusted source for cell phones and wireless service plans, we must make shopping on the internet affordable, accessible, easy, and most importantly-safe for our customers,” said Andy Zeinfeld, CEO at Simplexity.  “We have chosen Interceptas because its fraud-fighting platform will help continue to keep our defenses strong.  Its features and functionality are the most comprehensive we’ve seen and give us the ability to tailor the platform to our requirements.” 

”We’re excited to work with Simplexity,” said Jeff Liesendahl, Accertify’s Chief Executive Officer.  “As a leader in the wireless industry, Simplexity is paving the way in online fraud prevention and strengthening the shopping experience for customers.”


About Accertify

Accertify®, Inc. is the first company to focus on developing fraud prevention tools and strategies from the perspective of merchants that accept \'card not present\' transactions. That focus led to the development of Interceptas® which applies state of the art automation to every step in the merchant\'s process of managing credit card fraud exposure. Accertify® exemplifies a constant commitment to maintaining the best in fraud prevention strategies, and its management team combines complementary skills from fraud management, business software development, accounting and legal to assure that its customers receive the most comprehensive, cost-effective solution to credit card fraud available.

Contact Information

Carol Jouzaitis