Digital Identity

With the ever-growing number of data breaches, billions of email addresses and passwords are easily accessible to fraudsters, which can lead to account takeover fraud. Since many people use the same combination of email/passwords across multiple sites, fraudsters are no longer purely focusing on stolen payment details to make their money.

You need the ability to protect customers’ accounts, but you also need to be able to identify good customers so you do not need to compromise their transaction experience with constant account  validation. Digital Identity helps you recognize trusted users so you can provide them with a frictionless experience while identifying account takeover fraud problems and account origination attacks such as automated bot attacks and human-driven hacks.

Measuring for Trust in Every Online Interaction

In the past, companies mainly focused on protecting checkout pages, but they have learned they need to monitor users from the moment they enter a site. Digital Identity is deployed across all pages that users interact with and its technology is built on five pillars that recognize patterns of valid interactions.


Device

Knowing the device(s) that your users employ, how they interact with them and attributes associated with them.

Connection

Detecting how a device is connecting by looking at elements such as the ISP metadata and IP location.

Location

Analyzing details such as GPS location and HTML5 device-based location ensures consistency in identifying where users are really located.


Behavior

Studying hundreds of behavioral traits including how users initiated a session, interactions with fields, typing speed and how long they spend on a page.

Reputation

Leveraging over a decade’s worth of rich network data to assess the history, consistency and overall reputation of users and their associated actions and information.

Benefits

Identify Trusted Users

Accurately recognize known customers so you can let them freely navigate your site instead of requiring unnecessary controls that impact user experience and service delivery. By identifying your most loyal customers, you can also offer customized goods and services and use dynamic authentication where necessary.

New Account Evaluation

Since new customers involve some level of risk, Digital Identity leverages the power of its network to identify trusted attributes so you can confidently accept registrations, and mitigates or flags any potential problems. It can also detect automated scripted attacks (e.g. spurious attempts to create fake accounts) and reverse-engineered credential stuffing attacks.

Account Takeovers

Winning and retaining customer loyalty comes at a cost. Digital Identity protects your investment in trustworthy accounts by identifying credential stuffing attacks or unusual account activity, which enables you to take swift action and reduce account takeover fraud.

Trust & Risk Score

We respond back in real-time enabling you to determine whether a transaction is for a trusted user or a risky interaction so you can act accordingly.

previous arrowprevious arrow
next arrownext arrow
Slider

Features

  • Recognize your trusted customers
  • Improve user experience by reducing unnecessary account validation requirements
  • Identify bad actors earlier
  • Reduces the amount of manual review needed post-transaction
  • Get alerts about scripted bot attacks
  • Reduce fraud and account takeovers

Request a Consultation

Request a consultation to learn how we can help you provide a positive transaction experience for trusted customers while identifying and eliminating potential threats.

Explore More Products