With the ever-growing number of data breaches, billions of email addresses and passwords are easily accessible to fraudsters, which can lead to account takeover fraud. Since many people use the same combination of email/passwords across multiple sites, fraudsters are no longer purely focusing on stolen payment details to make their money.
You need the ability to protect customers’ accounts, but you also need to be able to identify good customers so you do not need to compromise their transaction experience with constant account validation. Digital Identity helps you recognize trusted users so you can provide them with a frictionless experience while identifying account takeover fraud problems and account origination attacks such as automated bot attacks and human-driven hacks.
Measuring for Trust in Every Online Interaction
In the past, companies mainly focused on protecting checkout pages, but they have learned they need to monitor users from the moment they enter a site. Digital Identity is deployed across all pages that users interact with and its technology is built on five pillars that recognize patterns of valid interactions.
Knowing the device(s) that your users employ, how they interact with them and attributes associated with them.
Detecting how a device is connecting by looking at elements such as the ISP metadata and IP location.
Analyzing details such as GPS location and HTML5 device-based location ensures consistency in identifying where users are really located.
Studying hundreds of behavioral traits including how users initiated a session, interactions with fields, typing speed and how long they spend on a page.
Leveraging over a decade’s worth of rich network data to assess the history, consistency and overall reputation of users and their associated actions and information.