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Ubisoft Reduced Fraud Up to 75% During Peak Periods
The launch of Ubisoft’s e-commerce site in 2015 led the company to consider its fraud prevention requirements. At the time, Ubisoft partnered with Accertify to protect against fraud attempts and risks. In addition to “classic” fraud types, where a fraudster purchases a game or pack with a stolen card, the main risk for Ubisoft consisted of fraudsters rigging their geolocation with the intention of purchasing content from a Ubisoft site located in a different country with a weaker currency. These purchases, made with legitimate or stolen payment cards, gave the perpetrator an unfair advantage over other players, thus undermining the integrity of the game.
In 2018, following an assessment of how the market was evolving and available solutions, Ubisoft renewed its partnership with Accertify. The scope was broadened to include protecting Ubisoft and its players against non-authorised resellers who purchase content with stolen cards on a Ubisoft website in order to resell it illegally, undermining the quality of the gaming experience and the integrity of the game.
In addition to the Accertify Fraud Management solution, Ubisoft leverages Accertify Managed Services to bolster its fraud prevention efforts. With Accertify, Ubisoft has consistently maintained its chargeback rate below the industry average, and reduced fraud year on year, up to 75% during certain peak periods.