Person working on a laptop at an outdoor café with plants and natural light in the background.
  • Built for
  • CISO
  • Head of Cybersecurity
  • CIAM Leadership
  • eCommerce & Digital Teams

The Password Is the Weakest Link in Your Fraud Strategy

Passwords are guessed, reused, leaked, and phished, and attackers know it. Every login screen built around a password field is both a friction point for good customers and an open door for bad actors. Removing the password removes the target — while giving your fraud strategy a stronger signal to work with.

51%

of users admit to resetting forgotten passwords once a month1

42%

of all consumers abandon a purchase because of a forgotten password2

33%

of people experienced an account compromise or received a breach notification in the past year3

16B+

passwords hacked worldwide since the start of 2025, and still growing4

Passwords keep failing everyone at once — customers forget them and abandon logins, while attackers reuse stolen credentials for account takeover and phishing, leaving security and experience teams caught trying to balance both.

Person walking outdoors beside a modern glass building, wearing white headphones and holding a smartphone.

Meet Passwordless Suite

Replace Passwords with One-Tap Magic Links and Passkeys

Lost sales often start with lost passwords — the frustration and friction they cause make for an easier target for fraud. Accertify’s Passwordless Suite gives customers a faster way in, and gives your fraud team a stronger signal to work with. Every password you replace removes a point of friction between your customers and your product.

How It Works

From risk score to one-tap login.

STEP 1

Assess risk

Account Protection scores every login for risk in real time, before a password is ever needed.

STEP 2

Offer the fastest path

Trusted, low-risk sessions get a one-tap magic link or passkey prompt instead of a password field.

STEP 3

Verify instantly

Magic links confirm inbox ownership; FIDO2 passkeys confirm device possession through biometrics or a PIN.

STEP 4

Strengthen the signal

Every passwordless session feeds identity and device intelligence back into your fraud strategy.

Boost Conversions

Reduce friction and drop-offs at sign-up, login, and checkout with a one-tap path to access.

Increase Security

Reduce common password-based risks — no credentials to steal, reuse, or phish.

Protect Revenue

Beyond authentication, our platform assesses risk signals while maintaining a seamless customer experience.

Up to 50%

projected reduction in annual ATO incidents5

When Passwordless Suite works alongside Account Protection’s risk engine, trusted sessions skip straight to a magic link or passkey — while suspicious activity still gets challenged, verified, or denied.

Capability Highlights

Everything you need to go passwordless, in one suite.

Magic Link Authentication

One-tap login via a secure, time-limited email link.

FIDO2 & WebAuthn-Compliant Passkeys

Sign in with biometrics or a PIN — no password to steal or phish.

Reduced Reset Costs

Fewer resets and less reliance on OTP delivery.

Cross-Device Experience

Seamless login across desktop and mobile.

Step-Up Verification

A lightweight step-up check for sensitive actions.

Consortium-Strengthened Signals

Every session sharpens Accertify’s global threat intelligence.

The Predictive Yes Platform

Built Into the Predictive Yes Platform

Passwordless Suite doesn’t work alone. It’s one piece of Accertify’s Predictive Yes Platform, which joins identity, behavioral, and transaction signals across the entire customer lifecycle — from account creation through checkout and beyond. Paired with Account Protection, Passwordless Suite lets trusted customers skip the password while risk-based controls stay ready for everyone else.

ACCOUNT LOGIN CHECKOUT POST-PURCHASE Account Protection Passwordless Suite Fraud & Payments Chargeback Management

Explore the Platform

The rest of Accertify's fraud and risk
solutions.

Abuse Prevention

Stop returns abuse, refund fraud, and policy exploitation.

Fraud Management

Detect and prevent payment fraud in real time.

Chargeback Management

Automate dispute defense end to end.

Payment Optimization

Tune conversion and approval rates on payments.

Frequently Asked Questions

Questions About Passwordless Suite

Accertify’s Passwordless Suite lets organizations replace passwords with one-tap magic links and FIDO2-compliant passkeys. Trusted customers move through login, checkout, and account access faster, while every passwordless session feeds the same device, behavior, and reputation intelligence used across Accertify’s Predictive Yes Platform to detect and prevent fraud.

Passwordless authentication removes the password itself, so credential stuffing, weak-password reuse, and phishing lose their primary target. Magic links are time-limited and expire after a short window, and FIDO2-compliant passkeys authenticate through device unlock behaviors like biometrics or PINs, reducing the risk of stolen or weak passwords while strengthening the identity signals used across the fraud lifecycle.

Magic links send a secure, time-limited link to a verified inbox, so login works the same effortless way across desktop and mobile. Passkeys use FIDO2 standards to authenticate through common device unlock behaviors, such as biometrics or PINs, without ever exposing a password to steal. Both options reduce login friction while strengthening the identity signals Accertify uses to detect and prevent fraud.

Yes. Account Protection can trigger passwordless authentication through Passwordless Suite for trusted account access and step-up verification, automatically routing low-risk sessions to a magic link or passkey while higher-risk activity still gets challenged, requires MFA, or is denied based on an organization’s risk appetite.

Passwordless Suite supports higher conversion for low-risk sessions tied to loyalty programs and digital wallet reloads, faster account creation and checkout with one-click login for eCommerce, secure player identity for gaming without extra steps, and easier account access for travel and ticketing use cases like upgrading seats, transferring loyalty points, or changing an itinerary.

Passwordless Suite is sold together with Accertify’s Account Protection. Account Protection’s real-time risk scoring is what triggers passwordless authentication automatically across the account lifecycle, so the two are packaged as a single solution rather than purchased separately.

Sources: 1. Security Magazine, “51% of Users Admit to Resetting Forgotten Passwords Once a Month,” 2025. 2. FIDO Alliance, 2024 Online Authentication Barometer. 3. FIDO Alliance, State of Passkeys 2026. 4. Cybernews, “16 Billion Passwords Exposed in Record-Breaking Data Breach,” 2025. 5. Accertify client data.

Say Yes to Every Real Customer. No to Every Fraudster.

Account Protection gives you the precision to stop account fraud without slowing down the customers who earned your trust. See it in action.